Tesla’s most affordable car, priced around Rs 22 lakh could be launched in India after Germany
Tesla, the renowned electric vehicle (EV) maker based in San Carlos, California, is reportedly planning to launch its most affordable car yet. According to sources, this two-door, Tesla’s most affordable car, priced at €25,000 (over Rs 20 lakh), will first be introduced in Germany, followed by a subsequent launch in India.
Key Features of Tesla’s Affordable EV:
- Price Point: Set at €25,000, this model is positioned as Tesla’s most budget-friendly offering.
- Design: The vehicle will either be a two-door SUV or a sedan.
- Production Hub: Tesla’s Gigafactory in Brandenburg, Germany, which is their first European facility, will manufacture this model.
Tesla’s Indian Market Strategy:
- Second Model for India: Following the Model Y, this will be Tesla’s second model for the Indian market.
- Production Approach: Initially, the car will be assembled in India using the Completely Knocked Down (CKD) method with parts imported from Germany. Eventually, it will undergo significant indigenization in India.
- Component Imports: Trade Minister Piyush Goyal highlighted Tesla’s plans to double its component imports from India, showcasing the growing importance of Indian auto component suppliers in Tesla’s supply chain.
Global Expansion and Local Impact:
- Gigafactory Investment: Tesla has invested €5 billion in its Brandenburg facility, aiming to increase its production capacity to 1 million units per annum.
- Economic Benefits: Tesla’s expansion into the Indian market is expected to have a significant impact on local manufacturing and supply chains.
Tesla’s Broader Vision:
- Global Reach: Tesla’s plan to introduce its most affordable car in Europe and India aligns with its strategy to broaden its market reach and make electric vehicles more accessible.
- Sustainability Goals: By offering more affordable EV options, Tesla aims to encourage a global shift towards sustainable transportation.
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Looking Forward:
- Official Announcements Pending: While Tesla has not yet made an official announcement regarding its India foray, the company is expected to start importing some of its models from 2024 onwards.
- Anticipation in India: The Indian market eagerly awaits the arrival of Tesla’s most affordable model, which promises to bring a new dynamic to the country’s growing electric vehicle segment.
Conclusion:
Tesla’s most affordable car is not just a new product; it represents a strategic move by the company to make electric vehicles more accessible and popularize sustainable transportation globally. With plans to expand into new markets like India, Tesla continues to position itself as a leader in the EV industry, promising exciting developments for consumers and the global automotive market.
