Tata Motors EV Price Cuts: Automaker announces discounts of up to ₹3 lakh on electric vehicles for a limited period
Tata Motors has made a significant move to enhance the appeal of its electric vehicles (EVs) with substantial price reductions on popular models. As part of its “Festival of Cars” campaign, the company has introduced discounts of up to ₹3 lakh on its Nexon.ev and Punch.ev models, aiming to make EVs more accessible to Indian consumers.
Price Reductions on Tata Motors EVs
Tata Motors’ price cuts are designed to bring EVs closer in price to their internal combustion engine (ICE) counterparts. Here’s a breakdown of the new prices and discounts:
- Nexon.ev: Now starts at ₹12.49 lakh, with savings of up to ₹3 lakh.
- Punch.ev: Now starts at ₹9.99 lakh, with discounts of up to ₹1.20 lakh.
- Tiago.ev: Price remains unchanged at ₹7.99 lakh.
These price reductions are part of Tata’s strategy to overcome the primary barrier to EV adoption—high upfront costs. The company is also offering six months of free charging at over 5,500 Tata Power charging stations across India, adding further value to the purchase.
Free Charging Benefit
As part of the “Festival of Cars” campaign, Tata Motors is providing six months of complimentary charging for EV buyers. This offer is valid at Tata Power’s extensive network of charging stations, covering both city and long-distance travel.
Limited-Time Offer
The price reductions and free charging offer are available only until October 31, 2024. Tata Motors is using this campaign to encourage more consumers to switch to electric vehicles by making them more affordable and practical compared to traditional petrol and diesel cars.
Additional Discounts on ICE Vehicles
In addition to EV price cuts, Tata Motors is also offering discounts of up to ₹2.05 lakh on select ICE vehicles. Here are some of the offers available:
- Tiago: Reduced by ₹40,000, now starts at ₹4.99 lakh.
- Tigor: Reduced by ₹30,000.
- Altroz: Reduced by ₹45,000.
- Nexon: Reduced by ₹80,000, now starts at ₹7.99 lakh.
- Harrier: Reduced by ₹1.60 lakh.
- Safari: Reduced by ₹1.80 lakh.
Summary of Price Reductions:
| Model | New Price (₹) | Discount (₹) |
|---|---|---|
| Tiago.ev | 7.99 lakh | 0 |
| Punch.ev | 9.99 lakh | Up to 1.20 lakh |
| Nexon.ev | 12.49 lakh | Up to 3 lakh |
What Tata Motors Said?
Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., stated, “With these special, limited-period prices, we are breaking the high acquisition cost barrier for EVs and bringing EV prices closer to similar petrol and/or diesel-powered vehicles.” He emphasized that the company’s goal is to mainstream EVs and make them accessible to a broader audience.
Conclusion
Tata Motors’ significant price cuts on its EV models, combined with the offer of free charging, make this an opportune moment for consumers to consider switching to electric vehicles. The “Festival of Cars” campaign not only brings down the cost of EVs but also provides additional benefits, reinforcing Tata Motors’ commitment to promoting sustainable and affordable transportation options.
