Pune: Maval Roses Capture Global Hearts with 50 Lakh Flowers Exported in 10 Days

Pune’s Maval region has emerged as a global hub for rose cultivation, with its roses becoming a symbol of love and affection worldwide. In a remarkable feat, 50 lakh roses were exported from Maval taluka in just ten days, catering to the high demand for Valentine’s Day celebrations. The flowers were shipped to European countries, including Holland, Britain, Dubai, Singapore, and Japan, with exports beginning on January 27.

Early Production Challenges
The early onset of warm weather accelerated production, creating a challenging situation for growers to meet the soaring export demand. Despite the hurdles, Maval’s roses have become a global sensation, fetching prices between Rs 14 to Rs 16 per flower. However, the early production has also led to concerns about a potential shortage of flowers for the local market, including cities like Pune, Mumbai, Delhi, and Kolkata.

Floriculture in Maval Taluka
Around 500 farmers cultivate roses on approximately 1,200 acres in Maval taluka, with 75 growers operating in the Floriculture Park in Talegaon. Most growers rely on corporate companies like Soex Flora, Orien Flora, and Springtime Flora for exports, while some, like the Pawana Flower Growing Company, handle exports independently.

Market Challenges and Growers’ Perspectives
Despite the challenges posed by fluctuating weather and increased logistics costs, flower growers have expressed satisfaction with the prices received this season. However, they highlighted that rising production costs and GST have impacted profitability, with demand for roses from Kenya and Ethiopia also affecting the market.

Valentine’s Day: A Boon for Maval’s Floriculture
As Valentine’s Day approaches, Maval’s roses continue to add color to love stories worldwide, solidifying the region’s reputation as a leading player in the global floriculture industry.