Mmm…Summer’s Early, and So Are the Sweet Delights! Ice Cream Makers Rush to Launch New Flavors Amid 30% Demand Surge
As winter bids an early farewell and temperatures soar past 30°C by the end of January, ice cream lovers in Pune and beyond are flocking to parlours to beat the heat. This unexpected rise in mercury has prompted ice cream giants like Amul, Mother Dairy, and Havmor to fast-track their summer launches, introducing 13-15 new variants to cater to the early demand.
With meteorologists predicting a hotter-than-usual summer, ice cream companies are bracing for a 25-30% surge in demand. To stay ahead, brands are not only rolling out innovative flavours but also ramping up production and distribution. Amul, for instance, has increased its production capacity by over 50% in the past year, while Mother Dairy is set to launch 25 new ice cream offerings this month.
Innovation Takes the Spotlight
Havmor, the official ice cream partner for the Gujarat Titans IPL team, is adding a dash of excitement to the season with IPL-themed flavours. Their latest creation—a four-layered ice cream featuring jelly, ice cream, coating, and biscuits—is already creating a buzz. Meanwhile, Amul is focusing on promoting larger packs, such as two-litre tubs, to meet the growing demand for family-sized portions.
Health-Conscious Choices Gain Traction
As temperatures rise, so does the demand for healthier options. Health-conscious consumers are increasingly seeking lower-calorie ice creams without compromising on taste. This shift in preferences has prompted brands to explore innovative recipes that cater to dietary needs while delivering on flavour.
Evening Escapes and Expanding Reach
With daytime heat becoming unbearable, families are opting for evening visits to ice cream parlours. To ensure their products are accessible, companies are investing heavily in distribution infrastructure, ensuring timely availability across the country.
A Sweet Season Ahead
From IPL-themed treats to layered delights, this summer promises a plethora of icy indulgences. As brands innovate and expand, ice cream enthusiasts can look forward to a season filled with sweet surprises.
