MG Windsor EV Launched in India at Rs 9.99 Lakh: With 331 km range and innovative battery subscription and buyback offers
MG Motor has officially launched its highly anticipated Windsor EV in India, marking the brand’s third pure electric offering in the country. The MG Windsor EV is available at an introductory price of Rs 9.99 lakh (ex-showroom), excluding the cost of the battery, which is offered on a subscription basis. This innovative pricing strategy makes the vehicle a more accessible option for consumers transitioning to electric mobility.
Key Highlights of MG Windsor EV:
- Variants: The MG Windsor EV comes in three variants—Excite, Exclusive, and Essence. Each offers a unique set of features while maintaining the core benefits of electric driving.
- Battery as a Service (BaaS): The Rs 9.99 lakh price tag does not include the battery, which can be subscribed to for Rs 3.5 per km. This Battery as a Service (BaaS) model allows users to pay only for the battery usage, thereby reducing the overall ownership cost.
- Range and Performance: The Windsor EV is powered by a 38 kWh lithium-ion battery pack that delivers a range of 331 km on a single charge. The electric motor produces 134 BHP and 200 Nm of torque, allowing for smooth and efficient performance.
Design and Features
The MG Windsor EV, a rebadged version of SAIC’s Wuling Cloud EV, boasts a contemporary design with several standout features:
- Exterior: It features low-set LED headlamps, an LED light bar running across the front, and L-shaped LED taillights connected by an LED bar at the rear, giving it a modern and streamlined appearance.
- Interior: The interior is designed for maximum comfort and convenience. It includes a 15.6-inch Grandview Touch Display, the largest in its segment, and Aero-Lounge seats that can recline up to 135 degrees. Other features include a wireless phone charger, power-adjustable front seats, and connected car technology.
- Safety: The Windsor EV is equipped with advanced safety features such as ADAS (Advanced Driver Assistance Systems), a 360-degree camera, hill hold assist, four airbags, ESC (Electronic Stability Control), and disc brakes on all four wheels.
Battery and Charging
The MG Windsor EV launched in India at Rs 9.99 lakh supports DC fast charging, which can charge the battery from 0% to 100% in just 40 minutes. This makes it a convenient choice for urban commuters who require quick recharges. In addition, the company offers a lifetime battery warranty to the first owner and one year of free public charging through the eHUB by MG app.
Driving Modes and Specs
The Windsor EV offers four driving modes: Eco+, Eco, Normal, and Sport. These modes allow drivers to customize their driving experience based on their preferences and road conditions. The electric motor is IP67 certified, ensuring its durability under different weather conditions. With a wheelbase of 2,700 mm, the cabin provides ample space for passengers, and the Infinity View Glass roof adds a luxurious touch to the driving experience.
Ownership Benefits
In addition to the BaaS model, MG Motor offers a unique 3-60 buyback plan, which guarantees 60% retention of the car’s value after three years or 45,000 km. This buyback option provides greater financial security for customers looking to switch to electric vehicles.
Conclusion
The MG Windsor EV launched in India at Rs 9.99 lakh is a game-changer in the electric vehicle segment, offering a blend of SUV practicality and sedan-like comfort. Its innovative pricing model, coupled with advanced technology and safety features, positions it as a strong contender in India’s growing electric vehicle market.
