‘Aai’: MTDC introduces Maharashtra’s new gender-inclusive tourism policy to address the needs of solo women travelers

Maharashtra Tourism Development Corporation (MTDC) has taken a significant step towards women empowerment with the introduction of Maharashtra’s gender-inclusive tourism policy named ‘Aai’. This initiative is part of the corporation’s commitment to fostering an inclusive environment that encourages women tourists to explore the beauty and diversity of Maharashtra. The ‘Aai’ policy, a beacon of gender-inclusive tourism, aims to not only attract more female travelers but also to provide them with a comfortable and secure touring experience.

A Closer Look at the ‘Aai’ Policy

At the heart of Maharashtra’s tourism development is the ‘Aai’ policy, specifically designed to cater to the needs of women tourists. Recognizing the unique challenges and requirements women may face while traveling, MTDC has rolled out a series of special facilities under this women-centric gender-inclusive tourism policy. The objective is clear: to empower women through travel, offering them opportunities for exploration, relaxation, and adventure, all while ensuring their safety and comfort.

Special Facilities for Women Tourists

Under the ‘Aai’ tourism policy, female travelers are entitled to a range of exclusive benefits aimed at enhancing their travel experience across the state. MTDC is committed to providing:

• 50% Discount on Online Bookings: Women tourists can avail a 50% discount on their stay at MTDC resorts for a total of 30 days throughout the year. This offer is valid from the 1st to 8th March, in celebration of International Women’s Day, and for an additional 22 days spread across the year.
• Exclusive Dates for Discounts: The 50% discount extends to bookings made for the periods of 1st to 6th June, 1st to 5th August, and 1st to 5th October 2024, making it easier for women to plan their vacations around these dates.
• Women-Run Facilities: In a pioneering move, MTDC has designated the Aurangabad Resort as the first all-women-run tourist accommodation in the state. Similarly, Arka Restaurant at Kharghar Residency will operate as an all-women-run establishment, setting a precedent for female leadership in the tourism sector.
• Support for Women Self-Help Groups: MTDC properties will prioritize providing space for stalls managed by women self-help groups, empowering them to showcase and sell their products.
• Accessibility and Comfort: Efforts are being made to allocate rooms near lifts for women, especially beneficial for those who are disabled or elderly. Special arrangements are also in place for female tourists with children up to 5 years, including nursery facilities and organized trips that cater to their needs.
• Inclusive Activities: The policy encompasses organizing special trips for disabled women, senior women, and a variety of entertainment and adventure tours tailored to female travelers.

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Empowerment Through Exploration

Maharashtra’s gender-inclusive tourism policy, ‘Aai’ by MTDC is more than just a tourism initiative; it’s a statement of empowerment and inclusivity. By providing a safer and more accommodating travel environment, the policy aims to inspire women from all walks of life to embark on journeys of discovery across Maharashtra. It encourages women to take advantage of these amenities for a memorable and empowering travel experience.

This gender-inclusive tourism policy not only opens up new avenues for female travelers but also contributes to the socio-economic development of the state by promoting women-led businesses and initiatives. MTDC’s innovative approach sets a benchmark for other states to follow, highlighting the importance of creating inclusive and supportive tourism environments that cater to the needs of all travelers, regardless of gender.

In embracing the ‘Aai’ policy, Maharashtra takes a bold step towards a more inclusive and equitable tourism sector, promising a future where travel is accessible, enjoyable, and empowering for everyone.