FSSAI Recommends Choosing Fortified Milk Over Plain Milk for Better Nutrition and Suggests Trusted Brands

In a push towards better public health, the Food Safety and Standards Authority of India (FSSAI) is urging consumers to opt for fortified milk, which offers the same great taste with added health benefits. Enriched with Vitamin A and Vitamin D, fortified milk helps combat micronutrient deficiencies, which are widespread in India.

Why Fortify Milk?

Milk is naturally packed with high-quality protein, calcium, and fat-soluble vitamins A and D. However, during milk processing, these vitamins are lost when the fat is removed. To counter this, many countries mandate replenishing these essential nutrients, ensuring that the nutritional value remains intact.

The Need for Fortified Milk in India

According to the National Nutrition Monitoring Bureau (NNMB) and the Indian Council of Medical Research (ICMR) 2012 report, India faces a high burden of Vitamin A and D deficiencies. These deficiencies are particularly common among children and urban populations, where limited exposure to sunlight and sedentary lifestyles exacerbate the issue.

Since milk is a staple food across all age groups, fortifying it with micronutrients is an effective way to address malnutrition. With India producing 146.3 million tonnes of milk annually and a per capita availability of 322 grams per day, the dairy industry plays a crucial role in ensuring public health.

Making Healthier Choices – Fortified Milk Brands

Choosing fortified milk can significantly improve bone health, immunity, and overall well-being. Consumers can check for FSSAI-approved fortified milk brands to make informed decisions.

To find fortified milk brands available in your area, visit FSSAI’s official portal.

By making smarter nutrition choices, consumers can contribute to a healthier future for themselves and their families.