Bye Bye ‘Zomato’: Company to Rebrand Itself as ‘Eternal’ with a New Logo
The parent company of the food delivery business Zomato, also called ‘Zomato’, has changed its name to ‘Etnernal’, after the company’s board approved the name change
Food and delivery platform Zomato said on Thursday (February 6, 2025) it will rename the company to “Eternal” and revealed a new logo, a move that comes more than two years after it began using the new name in internal communications.
In a letter to shareholders, founder Deepinder Goyal said, “When we acquired Blinkit, we started using “Eternal” [instead of Zomato] internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future.”
Announcement – https://t.co/UN3aL8XuR7
— Deepinder Goyal (@deepigoyal) February 6, 2025
“Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company [not the brand/app], to Eternal Ltd,” he added.
Eternal would comprise its four major businesses — food delivery business Zomato, quick-commerce business Blinkit, live events business District and kitchen supplies unit Hyperpure.
Goyal further informed that the company’s board has already approved of the change.
The move marks a shift for the company, from when investors were skeptical about Zomato’s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.
