Made in India Laptops: Thomson set to launch laptops under 20K from January 2024
November 27, 2023: In a significant boost to India’s Production-Linked Incentive (PLI) scheme for IT hardware manufacturing, the Sahasra Group, a government-approved beneficiary, has secured an order to manufacture laptops for the French electronics brand Thomson. This move marks a pivotal step in the production of made in India laptops and tablets, catering to the budget-friendly market. Slated for release in January 2024, these laptops will be accessible both online, through platforms like Amazon and Flipkart, and offline, via retailers such as Croma and Vijay Sales.
Key Developments in the Made in India Laptops Initiative
- Affordability and Accessibility: Thomson’s strategy targets the entry-level market segment, offering Windows 11-run laptops priced below Rs 19,990. This pricing strategy aims to tap into the largest cohort of untapped consumers in India.
- Manufacturing Milestones: The Noida-based Sahasra Group, a recent beneficiary of the PLI scheme, is spearheading the manufacturing of these laptops and tablets. The company’s CEO, Varun Manwani, has revealed plans to produce 100,000 units in the first year, leveraging PLI benefits to offset initial costs.
- Employment and Investment: Sahasra’s commitment extends to investing Rs 250 crore over the next six years, including Rs 50 crore for a new manufacturing plant in Bhiwadi, Uttar Pradesh. This investment is expected to generate 700-1000 jobs, further bolstering India’s manufacturing sector.
- Educational Integration and Public Procurement: Thomson has conducted proof-of-concept trials with primary schools in Uttar Pradesh and is looking to propose these laptops for educational purposes. The devices will also feature on the government e-marketplace (GeM) portal for public procurement.
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Thomson’s Strategy and Market Position
- Competition and Differentiation: Thomson faces competition from brands like Google’s Chromebook and Reliance’s JioBook in the affordable segment. However, its focus on providing Intel processor-powered devices with a familiar Windows 11 interface at an attractive price point sets it apart.
- Market Penetration and Distribution: Thomson aims for a 10% market share in the entry-level category, leveraging distribution partners ANA Business Ventures and Digital Compusystems Pvt Ltd for government, enterprise, and offline retail business.
- Export Potential: Thomson is also considering exporting India-manufactured products to global markets, highlighting the quality of manufacturing by its India brand licensee, Super Plastronics Pvt Ltd (SPPL).
Conclusion
The introduction of Thomson’s made in India laptops represents a significant stride in India’s journey towards becoming a hub for IT hardware manufacturing. By focusing on affordability, accessibility, and quality, Thomson is poised to make a notable impact in the entry-level laptop segment, contributing to the broader vision of ‘Make in India’.
